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    Johnson State College
  Feb 22, 2018
2017-2018 Undergraduate Catalog
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WFD-2030 Business Practice and Marketing for Artisans

3 credits
Prerequisite(s): WFD-1010  
You will learn the basics of running your own business, including bookkeeping and filing methods required for self-employment, and how to price your work. This will include a section on developing a system of tracking hours for each job, and how to utilize that information for pricing. You will discover how to develop a good portfolio, including basics of how to photograph your work in a professional manner, how to work with and edit digital images of your work, and how to create an online portfolio. Learn best practices of working with galleries, selling your work on the Web, handling commissions for custom work, and working with interior designers. Learn effective tools for marketing and promotion beyond Websites and the Internet, the different types of shows for selling your work, the details and logistics of participating in a show, including booth design. Learn the best methods for shipping your work, different approaches for setting up your first woodshop, general business planning, and scheduling your work.

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