Aug 18, 2018  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Communications & Community Media (B.A.): Public Relations concentration

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The Public Relations concentration in the B.A. in Communications & Community Media provides students with a comprehensive understanding of public relations practices in contemporary society as they apply to corporate, business, government, political and nonprofit organizations. Students learn to shape and communicate organizational messages through a variety of media strategies and platforms. Students also learn principles of marketing, management, mass communications, advertising and macroeconomics as well as an understanding of best ethical practices. Students graduate with a B.A. in Communications & Community Media with a concentration in Public Relations.

Communications & Community Media Programs at JSC

This interdisciplinary program consists of three concentrations – Print and Web Community Journalism , Photojournalism  and Public Relations  – that share a common core of eight courses. It is designed to prepare students for careers in media communications, journalism and photojournalism in both print and web-based media. Students must successfully complete the requirements for one or more of the three concentrations in addition to the core Communications & Community Media curriculum..

Learning Outcomes

  1. Students will understand and apply best practices in community journalism, public relations and photojournalism.
  2. Students will understand and apply ethical principles to their communications work.
  3. Students will gain competency in a variety of media platforms applicable to both print and web.
  4. Students will achieve proficiency in journalistic processes, including interviewing techniques, research, story structure, AP style and writing concisely, clearly and accurately,
  5. Students will understand the strengths and limitations of social media and apply that knowledge professionally.
  6. Students will learn to work under the pressure of constant deadlines.
  7. Students will understand current mass media theories as they apply to their concentration.

Public Relations Concentration

Required Concentration Courses (24 credits)


In order to earn a degree, you must successfully complete all requirements for your major as listed here AND meet all other Degree Requirements , including the General Education Curriculum requirements  and JSC Graduation Standards  .

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