Jun 20, 2019  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog

Business (B.A.): Marketing concentration

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The B.A. in Business with a concentration in Marketing connects business theory and practice with the modern-day realities of lightning-speed advances in technology, social media and “big data” capabilities. Through a required internship, case studies, simulations and real projects completed for local businesses, students develop 21st-century skills in business and marketing. Graduates earn a B.A. in Business with a concentration in Marketing.

Students conduct and analyze market research, develop marketing plans and examine how businesses and organizations respond to marketing challenges. In the process,they develop teamworking and presentation skills, the ability to plan in advance and think strategically, and the knowledge and skills to use social media and the Internet to build both a brand and a base of loyal customers. Supported by a diverse liberal arts curriculum, students gain a solid foundation in communications, critical thinking, problem solving, decision-making and creativity that forms the basis for success in this high-demand field.

Business Programs at JSC

The B.A. in Business is designed to provide students with the skills, knowledge and wisdom necessary to run their own business, be successful in an organization of their choosing and be prepared for graduate study. The program encompasses product and service planning, organizational structure, leadership, human resource management, marketing and financial management. Students engage in both classroom and high-impact learning experiences, including internships with businesses and organizations. By agreement with Clarkson University, graduates who successfully complete specific courses through this program may earn an M.B.A. with one year of graduate study at Clarkson. Refer to the Business & Economics Department page  for details.

Learning Outcomes

The B.A. in Business is designed to produce graduates who can:

  1. Successfully apply classroom knowledge to real-world experiences.
  2. Demonstrate industry-appropriate communication skills and the ability to work effectively with diverse groups in a team environment.
  3. Demonstrate the ability to adapt themselves to a changing business environment while encouraging others to do so as well.
  4. Demonstrate the ability to amass, evaluate and interpret complex information to make effective business decisions.
  5. Demonstrate the appropriate business norms and ethics, as well as mastery of the fundamental skills and knowledge required to successfully steward a business operation.

Business Curriculum

Required Core Courses (38 credits)

Marketing Concentration Curriculum (18 credits)

Total: 56 credits


In order to earn a degree, you must successfully complete all requirements for your major as listed here AND meet all other Degree Requirements , including the General Education Curriculum requirements  and JSC Graduation Standards .

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